When you need to convert qualified leads into appointments for your sales team

Overview:

• The client was receiving more leads than they could handle each week
• They engaged us to call these leads and arrange appointment times in a shared calendar for their consultants to conduct in-home presentations.
• Disqualify dud leads as this was creating inefficient use of their time otherwise spent with genuine enquiries
• We secured an interest rate of 71% and appointment rate of 53%.

Challenge:

• The client required an urgent solution
• The client did not have a shared calendar solution
• The Client required extensive questioning to validate the need for an appointment

Solution:

• We created a comprehensive script to reflect the questioning required
• Then we created a campaign for which we trained selected agents based on the daily appointment volume required
• Then we trialled multiple approaches before settling into a rhythm for the duration of the campaign, advising them of each appointment as they were made
• We completed the campaign via our telephony and scripting platforms
• We provided a comprehensive call activity reporting for the duration of the campaign

The final solution included:

• We implemented our Outbound Campaign Management service to minimise costs
• We integrated calendars for each Consultant
• We paced out calling pattern to suit each calendar
• The campaign was deemed a success by the client

If you’d like to know more about our bespoke Outbound Campaign Management services,

Get in Touch