Needed to improve response to customer enquiries for new homes
- The client had a mobile sales force working with new estate display homes making it difficult to track success rates of customers expressing interest
- They engaged us to answer calls 24/7 on overflow from their advertised number and send through leads to the relevant sales teams
- The success of the solution in one state has led to its roll-out nationally
- Multiple display centres and sales teams across the state
- We provided 24/7 number diversion capability to ensure no calls would be missed
- In collaboration with client we incorporated a comprehensive contact list of the sales teams relevant to a particular region and introduced a “back-up” should they be unavailable for any ‘leads”.
- The contact list was embedded in a simple script so that we could transfer leads efficiently and take messages for other enquires for the office to deal with when they were able to
- Any lead calls that were transferred were accompanied with a test so the sales representative had the information they needed.
- We then introduced simple reporting to enable quick analysis of leads allocated and response rates
The final solution included:
- Our Live Answer Messaging service including outbound transfers
- Our Client Portal coupled with Business Intelligence reporting
- The client now has the confidence that sales leads will not get missed and that they have scale for marketing campaigns as and when they need
If you’d like to know more about our bespoke Live Answer Messaging with Transfers and Business Intelligence reporting services,