Pain Point
Needed a tool to manage SMS communications for market research surveys
Overview
- The client needed to develop a data capture method to integrate into its existing processes
- The scope included ability to send SMS and track responses from participants
- The client wanted to maximise self-help and reporting within our SMS platform
- They engaged TMC as we had the proven experience required to meet their scope
- TMC has implemented a fully integrated solution to the client’s satisfaction
Challenge
- Client had extremely high expectations and risk adversity and had never used a web SMS platform to manage research responses
- Manage many stakeholders to ensure branding alignment
- Maximise system driven responses and integration to minimise double handle of data
Solution
- Our dev team facilitated a test environment which allowed proof of concept testing
- We implemented a fully integrated solution that the user could navigate efficiently
- We conducted several testing and trial runs to improve the delivery model
- We successfully deployed the solution on time and to budget, exceeding the client’s expectations
The final solution included:
- We implemented our SMS platform solution and integrated to client systems via API
- Our platform comes with comprehensive reporting suite to enable informed learning
- The client now has the confidence that TMC’s low cost SMS solution has added another avenue for their capability to deliver market research results more effective
If you’d like to know more about our SMS Platform (TEXTR SMS) services,